Private Label
Your own brand, made in Japan.
We work with food manufacturers in Japan to create products for your market — under your brand. Private label is not about lowering cost. It is about offering something your competitors cannot, controlling your own positioning, and building a brand that belongs to you.
Who it is for
- Importers and distributors who want products of their own
- Retailers building a private-label range
- Cafés and restaurants
- Gift and corporate gift companies
What we can make
- Miso
- Confectionery and snacks
- Seasonings
- Hot sauces
- Japanese tea products
- Herbal teas
Looking for something else? Ask us — we will check what is possible.
What we take care of
- Finding the maker: we work with Japanese manufacturers suited to your product.
- Product specifications: we coordinate with the maker on the details your market needs.
- Package design: we direct the design in-house and work with partner designers.
- Labels for your market: applied in Japan before shipment.
- Export and shipping: including mixed loads with your other orders.
Example: your own miso brand
Most miso on the shelf is the same across distributors — same brands, same positioning, same price competition. With your own miso brand, you set the retail positioning, the brand story and the target customer.
- Products: white miso and red miso, in packaging designed for your market
- Minimum order: 80 cases (8 pieces per case) — about 3 weeks lead time
- Larger orders: 300–500 cases per order — about 4 weeks lead time
- Package design: custom design support available
- Territorial exclusivity: available for discussion
Share your target market, target retail price range and expected initial volume. We will come back with a cost simulation, a margin projection and a development timeline. Pricing is provided in the quotation.
How it works
- Tell us your idea — category, target market, target retail price range and expected volume.
- Proposal — we come back with manufacturer options, minimum order quantity, a cost simulation, a margin projection and a schedule.
- Development — we finalise the product and the package design with you.
- Production — your product is made by the manufacturer in Japan.
- Shipping — labelled for your market and shipped, on its own or with your other orders.
Our own brand: Cool of the Day
We built our own coffee brand the same way. Cool of the Day is built around one idea: coffee that still tastes good after it cools. We chose the coffee, shaped the brand and designed the package around that promise — the same process we offer to you.
FAQ
What is the minimum order quantity?
It depends on the product and the manufacturer. For example, our private-label miso starts from 80 cases. Tell us your target volume, and we will tell you what is possible.
How long does it take?
It depends on the product and how much development is needed. We share the schedule in our proposal.
Can you design the package?
Yes. We direct the package design in-house and work with partner designers.
Can private-label products ship with other products?
Yes. We can combine them with other products in one shipment.
Start your brand
Send us your target market, target retail price range and expected initial volume. We will get back to you with a cost simulation, a margin projection and a development timeline.