Yuzu Kosho - A clean-label finishing condiment for practical kitchens

Positioning

Yuzu kosho should not be treated as another ethnic or specialty sauce.

For buying and merchandising purposes, it functions best as:

a Japanese-style chili paste used as a finishing condiment (aroma first, heat second).

It fills the same role as:

・chili paste

・mustard

・sambal

・mint jelly

It adjusts flavor at the end of cooking rather than acting as a base sauce.
This allows immediate adoption without menu changes.

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How it is used (simple replacements)

No new recipes are required.

・Soups / ramen / broths → replace chili oil or sambal

・Steak / grilled meats → replace mustard or chili paste

・Rich proteins (lamb, roast) → replace mint jelly

・General use → small amount added at plating

Result: low training, low friction, easy trial.

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Ingredients & label

Formulated with only:

・yuzu

・chili

・salt

Nothing else.

・no additives

・vegan / plant-based

・clean label

Supports natural and health-conscious positioning across markets.

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Everyday demand in Japan

Yuzu kosho is a household staple, not a gift or novelty.

Used daily in:

・miso soup

・udon

・ramen

・grilled meats

・home cooking

This drives repeat consumption and stable turnover.

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Buyer advantages

Operational

・integrates into existing menus

・easy explanation (“citrus chili paste”)

・small usage → good value perception

Merchandising

・chili paste section

・condiments

・premium sauces

・plant-based shelves

Commercial

・cross-cuisine versatility

・low education cost

・consistent repeat sales

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Our role as exporter

We are a Japanese export trading company, not a manufacturer.

We provide:

・sourcing from multiple producers

・consolidated shipments

・private label or branded options

・export documentation and logistics support

・stable supply

You manage one supplier instead of several small factories.

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Summary

Yuzu kosho is:

・a finishing condiment

・clean label and vegan

・easy to explain

・easy to place

・used daily

For importers looking for practical, multi-use condiments with low adoption risk, it is a straightforward addition to the lineup.